Create an empathy map following these steps:
- Gather information from and about your learners. You may already have useful information that you have gathered through feedback from course evaluations, emails, and other communication, but ideally you’ll create a specific method of gathering feedback for this exercise. You might do this through conversations or other forms of communication.
- Ask you learners what they think, feel, say, do, see, and hear. What do they have difficulty understanding or doing?
- Reflect on the feedback you’ve collected from your learners and begin sketching your empathy map. You can do this on paper or in a Word document, or we’ve developed an Empathy Map Template with fields for the above guiding questions. Go into the File menu on the Google document and make a copy of the file. Rename the file for yourself and complete the template.
After your Empathy Map is complete, try to get additional feedback in one of the following ways:
- Seek out a colleague within your department/disciplinary area to discuss with him/her. See if there are shared concerns, or perhaps strategies they might suggest that you have not considered.
- Circle back to your learners to make sure what you’ve captured accurately reflects their experience. This could involve a conversation with one or more of the group you interviewed.
Take a photo of your map and Tweet it to @OntarioExtend, using the #oextend hashtag.
image credit: “Wall of Empathy (2)” flickr photo by CarbonNYC [in SF!] https://flickr.com/photos/carbonnyc/30341352893 shared under a Creative Commons (BY) license
Example for "Empathy Map":