Brainstorm a list of WIIFM (what’s in it for me?) from a student perspective.

If you can’t think of more than “because you should know it,” then you need to talk to your students and get a better sense of where they are in their learning and where they are going.

If you know your students well but you still have a hard time determining the relevance of a particular learning outcome, perhaps you should consider removing this content from your course.

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“What’s That?” flickr photo by Andy Morffew shared under a Creative Commons (BY) license


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10 Responses Completed for this Activity

  • WIIFM – English Class (Mel Young, @melyoung00)

    Selling the importance of reading, writing and communicating properly is a hard sell. This idea of WIIFM is a great way to have students brainstorm what’s in it for them and for us, as teachers, to align to their expectations.

  • WIIFM (Sidney, @data_professor)

    It’s challenging when you tell students  what is in it for them. Usually dealing with short term stressors, things like studying, paying bills, tomorrow’s class, and upcoming exams take precedence over long term goals. When I discuss why a student needs to know something, I usually start with an example of how something we cover… Read more »

  • What exactly is WIIFM? (Melanie Lefebvre, @ProfMelLefebvre)

    What’s in it for you is the reason you’re in the field

  • WIIFN – Career! (Helen, @baj_mac)

    What’s in it for me?  A job … a career!

  • Clinical Assessment: What's in it for me? (Iain Alexander Robertson, @IainRobertson)

    Intrinsic Motivation Allows me to link different content areas I can be a more effective  student therapist in the clinic I can fine-tune my treatment of clients I can make connections between old knowledge and new knowledge Extrinsic Motivation The course is integral to later courses in the program Having the knowledge and skills to… Read more »

  • WIIFM – Apprentice Exam Prep Workshop (Irene Stewart, @IrenequStewart)

    What is in it for me? Lots, if you are an apprentice taking my Exam Prep workshop!

  • What's in it for Me? (Steven Secord, @stevensecord)

    Having students perform an activity such as “What’s in it for me?” can be motivational in nature. It can be a reminder of why they are in the program they are in, or it might be a good check point for them to rethink their program. Are they in it for the right reasons. This… Read more »

  • A Domain of One's Own – WIIFM? (Helen DeWaard, @hj_dewaard)

    Taking a look at the student’s thinking for creating a domain of their own – in the Faculty of Education. New teachers need to know what’s in it for them if they will take on the challenges of creating their own domain. Here are five reasons to consider DoOO and some resources to prompt more… Read more »

  • Enter Stage Right (Terry Greene, @greeneterry)

    What’s in it for me? Extend Edition:

  • WIIFM – writing an essay (Jen Booth, @JenBoothatGC)

    Students everywhere collectively groan when told they will need to write an essay. I spend significant time in class trying to build a case for the research essay. So, I think this works really well for a “What’s In It For Me” list. WIIFM – the Research Essay process learn to use the library databases… Read more »

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