Brainstorm a list of WIIFM (what’s in it for me?) from a student perspective.

If you can’t think of more than “because you should know it,” then you need to talk to your students and get a better sense of where they are in their learning and where they are going.

If you know your students well but you still have a hard time determining the relevance of a particular learning outcome, perhaps you should consider removing this content from your course.

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“What’s That?” flickr photo by Andy Morffew shared under a Creative Commons (BY) license


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15 Responses Completed for this Activity

  • What's in it for Me? (Lynn Cartan, @LynnCartan)

    My response to WIIFM, which looks at not just what’s in it for the student at a high level but also considers the WIIFM perspective for specific topics.

  • Getting an M.Ed: WIIFM? (Jessica Lederman, @jessicalederma4)

    I recently completed my M.Ed online through UOIT.  Throughout my studies, I was teaching – often at more than one college at a time.  When I was feeling overwhelmed (which was often!), I would create a very similar list for myself to help keep me on track: Expand my knowledge Increase my self confidence Build… Read more »

  • WIIFM (Pamela Koski Bryant, @BryantKoski)

    Ontario Extend Activity. I gathered a few students during the open house and we brainstormed some What’s in it for me (WIIFM) points about the Environmental program here at Cambrian College….came up with some neat points!!!

  • The Never Ending Question: What's In It For Me (WIIFM)? (Lynn Chartrand, @lynn_chartrand)

    What’s in it for me? The rewards of your profession of course.

  • OER-Enabled Pedagogy: What's in it for Me? (Jessica O'Reilly, @Cambrian_Jess)

    In this post, I discuss how Wiley and Hilton’s (2018) article “Defining OER-Enabled Pedagogy” has helped me anticipate student questions regarding the purpose and value of engaging in open practices. Writing the blog post has helped me consolidate my understanding of the article, reframe some of its content to help me plan OER-enabled asessments, and… Read more »

  • WIIFM – English Class (Mel Young, @melyoung00)

    Selling the importance of reading, writing and communicating properly is a hard sell. This idea of WIIFM is a great way to have students brainstorm what’s in it for them and for us, as teachers, to align to their expectations.

  • WIIFM (Sidney, @data_professor)

    It’s challenging when you tell students  what is in it for them. Usually dealing with short term stressors, things like studying, paying bills, tomorrow’s class, and upcoming exams take precedence over long term goals. When I discuss why a student needs to know something, I usually start with an example of how something we cover… Read more »

  • What exactly is WIIFM? (Melanie Lefebvre, @ProfMelLefebvre)

    What’s in it for you is the reason you’re in the field

  • WIIFN – Career! (Helen, @baj_mac)

    What’s in it for me?  A job … a career!

  • Clinical Assessment: What's in it for me? (Iain Alexander Robertson, @IainRobertson)

    Intrinsic Motivation Allows me to link different content areas I can be a more effective  student therapist in the clinic I can fine-tune my treatment of clients I can make connections between old knowledge and new knowledge Extrinsic Motivation The course is integral to later courses in the program Having the knowledge and skills to… Read more »

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